Understanding Our Digital Marketing System
Our Digital Marketing System is a carefully laid out plan designed to help your business capture, nurture and convert leads. You start with our training program to better understand the process. We have both online training and local workshops.
Once you have completed our online Basic Training for Digital Marketing, you can move on to our 6-week course and be eligible for Cruise Into Marketing, our “at-sea” marketing workshop.
Our system is designed to be as easy as 1-2-3 GROW!
Step 1- Analysis
We will analyze the current climate in which your business is functioning. If you are a new business, we can help create a market research report for you. Part of our analysis requires an in-depth discussion with you and your key team members, to uncover your current marketing strategy and future goals.
Step 2 – Report and Strategy
Next, we will compile a detailed report which will include your customized marketing strategy and how to move forward. The report will included our analysis of your current methods and ways in which they can improved. It will cover your website, sales strategy, lead capture/nurture/conversions, pay-per-click advertising, social media, CRM software and Google tools. At this point, you can take the report and implement your digital marketing plan yourself. Or we can make it a turnkey system and take care of all of the design and execution so that you can run your business.
Step 3 – Implementation
If you choose to use The Paramount Group.us for the implementation of your new Digital Marketing Plan, we will provide you with a time-line and proposal for all the work needed to make your dream a reality. This can include website design, customized sales funnel with email marketing campaigns, lead capture with auto-responders, copywriting, branding, social media marketing, pay-per-click advertising, set-up of Google tools, and installation of complete CRM system.