Logo Design and Branding
Logo Design and Print Design
Logo design should be done by a professional. No ifs ands or buts. It is the image that you put forth to the world and it’s not a place to cut corners.
Once you have a beautiful design that you are proud of and that reflects your company culture, make sure that the rest of your marketing material reflects that.
Your printed material is every bit as important. The last thing you want, is to confuse your customers with an inconsistent look. You want them to know who you are and what you represent. Tell a story that they can connect with, and you’ll have them for life.
Be consistent across all online channels. Your social media should reflect this same company image and culture. You want your customers to become immersed in your brand.
An unprofessional or dated image can do irreversible damage.
What is Branding?
According to the American Marketing Association, branding is, “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”.
What is it about your company that makes you different? What is your story? Now more than ever, consumers are connecting with company stories over just advertising. Answer the question as to why they should spend their hard-earned money with you over your competitor.
BE CONSISTENT. There is nothing that will drive customers away from you faster, than inconsistent branding or product confusion.