Menu Close

Understanding Analytics and Insights

Google Analytics
small business analytics

Google Analytics, Google Tag Manager and Google Insights

Arm yourself with the marketing data and insights you need to make informed decisions for your company. Improve performance across your company's website and in offline marketing. Google Analytics can help you understand your customers' actions and trends, so that you can stay ahead of the market. Set your company up for success by measuring results from online activity.


All businesses should have Analytics installed on their website to measure activity so that you can make adjustments based on the information you receive. If you don't know what the traffic on your website is doing, you can't adapt and improve. The Paramount can set up a customized Analytics report with only the information you want to see, automatically emailed to you weekly.


Our Google Analytics Certified team will create an Analytics account for you and install Google Analytics or Google Tag Manager on your website. We will also take the time to explain to you how to read the data so that your company can grow and prosper.


Google Insights is another valuable tool that you can access through your Google My Business page. This information shows you what people are doing BEFORE they reach your website. That means all the clicks to call, requests for directions and post reads on your Google business listing. You may be surprised at the level of traffic that that page gets vs. traffic on your website.