Search Engine Optimization
SEO or Search Engine Optimization is critical to your business being found online.
SEO, or search engine optimization, may be a term that is over-used these days. But site optimization is critical to having your website be found in online search (SERPs Search Engine Results Pages). The requirements change frequently and it is best to have an SEO Expert Analyst or professional, who keeps up with the industry standards, provide this valuable service.
Optimization is More Than Just Keywords
We carefully analyze all aspects of your site, this includes the implementation of keywords within your content, as well as meta tags, meta descriptions, page titles, and other behind-the-scenes factors. Gone are the days of keyword loading your site. You can't trick Google. Your site needs to contain actual, relevant content which your reader will find engaging and useful. The point is not necessarily to come up first on Google, but to rank highly because your site provides an enjoyable experience for someone looking online for what you sell or do.
Understanding this, is key to your company's success online. It also takes time; it will take a little longer to see results with a new domain than with an established one. Call our SEO management experts in Satellite Beach, FL today to create a plan that works for your company.
Our SEO management services consist of initial analysis, competitor site analysis, implementation of Google Analytics and Google Tag Manager, Google Search Console, Google My Business (Google Business Listing formerly known as Google Places) verification and population and keyword research report. Once these have been completed we analyze the content of your site for relevancy and provide an action plan to recommend SEO adjustments and changes.
Some of the next steps will include creating search engine friendly landing pages, SEO editing of content, editing page titles and meta descriptions and analyzing links. We will also make recommendation on the best sites for reviews for your industry.
SEO Recommendations and FAQs
We are finding that in order to be competitive, your site should contain an average of 1900 words per page or blog. That is a LOT of content. But there are creative ways to distribute that content which make a more enjoyable experience for your visitors.
Our talented content writers know just how to sprinkle the pages with engaging FAQs, How Tos and information that will keep your visitors captivated and returning for more.
What is schema.org?
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema that is supported by major search engines.
On-page markup helps search engines understand the information on web pages and provides richer search results. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.
Google, Bing, Yahoo, and Yandex are competitors, why do they collaborate on this endeavor?
Currently, there are many standards and schemas for marking up different types of information on web pages. As a result, it is difficult for webmasters to decide on the most relevant and supported markup standards to use.
Creating a schema supported by all the major search engines makes it easier for webmasters to add markup, which makes it easier for search engines to create rich search features for users.
*more information can be found on schema.org
Have Content That Can be Downloaded
Include files on your website that visitors can download. This may include a PDF manual or "how to" guide. Maybe a Google sheets file with data or statistics. This is a great way to provide your website visitors with a more robust experience.
How Many Images Should I Have on My Website?
Images are becoming more important as people are using Google Image Search to look for products and services, rather than using regular search. Make sure that all of your images are royalty-free or purchased from a stock photo site. Never use "images from Google" on your website. They most likely have a copyright attached and you will be violating it, if you do not have permission to use it.
All images should include "alternative text" or "alt text". This is set at the time you place your image on the website. It informs the search engines what the subject matter is. This is also used for ADA compliance for seeing-impaired visitors.
Interesting images in your Google My Business page (knowledge panel) will create more engagement and possible conversions. Make sure your pictures are either professional-looking or purchased from a stock photo site.
Are having links OUT to other websites important?
Links leading out from your websites to other websites are important. If you are referring to industry information on your site, consider having a link to that authority. Never take content from another site without permission. If you are using content as a reference, make sure that you properly site that reference, give the author credit and link back to their site.
How do I get links TO my site?
Google considers links to your site from another site of authority, to be of great value. For instance, they understand that if Harvard University is linking TO your site, that you must have some valuable content that others would also find appealing. Search engines will most likely rank your site higher if you have third party websites with high authority linking to you.
If you are just opening a new business, or you are a small business with no ties to the corporate giants, you can consider having your local Chamber of Commerce link to your site. Most Chambers will give their members their own online profile page that you can customize. Make sure that you create a link to your website on that page.
If you are a service-based business and use products from a national company, see if they will link to your site as an authorized dealer.