Legal Marketing Services
Benefits of Working with The Paramount Group.us
We are proud to manage the marketing for law firms providing services in various areas of practice. Here are some of the ways that working with the paramount group.us will benefit your legal practice. Three of the most popular marketing strategies used by the legal industry today are: paid search (such as Google Ads), website optimization, and content marketing. The Paramount Group.us uses all three of these tactics and more to get your law firm the clients it needs to grow.
Increase Your Client Base
Our goal is to help your legal practice grow by increasing the number of clients you serve, through the use of effective marketing. We focus on specifically-targeted ads rather than measuring likes and shares. We also create effective sales funnels to drive leads straight to you, helping you reach the clients who need you most.
We track every ad and collect data on interactions with your website to determine exactly how effective each dollar you spend on marketing has been. We believe marketing is an investment that should yield results directly back to your business.
Custom Legal Website Design
Using targeted sales funnels with custom landing pages, we drive new leads straight to information relevant to them on your website. All the websites that we build are developed with Search Engine Optimization (SEO) in mind, so that your website ranks as highly as possible in search results relevant to your field, in your location. The more visible and accessible your website is, the easier it is for new clients to find you.
Our custom websites are designed for the legal field and are responsive and mobile-friendly. These websites are designed to be intuitive to navigate, making it convenient for your prospects and clients to find the information they need.
Your website will include a blog feature in which we can write regular, researched posts on topics relevant to your specific area of practice, through our maintenance program. We have our own graphic designers on staff, and we make sure every page of your website looks inviting and is optimized in increase visitor-to-client conversion.
We will develop highly customized sales funnels targeting specific potential clients. These funnels are designed to lead the prospect to a landing page focused on their needs which then captures their name and email address. That information is then directed into custom-written auto-responder emails which provide ongoing contact, relationship building, and keep your law firm top of mind when they are seeking legal advice.
Accountability and Transparency
You’ll always know exactly how well our ads are performing and exactly how many leads have been generated and converted when you work with us. We send weekly and monthly reports showing exactly how your campaigns performed, as well as recommendations for adjustments to your local search listing on Google My Business. You will always own all of your content on your website and have access to your Google Analytics, Google Search Console, Google Tag Manager and Google Insights. These are the tools we use to track and analyze traffic. We encourage our clients to be active participants in the marketing process and will eagerly answer any questions or concerns you have during our partnership
Google Partner Agency
We are a Google Partner Agency and have staff members certified in Google Ads and Analytics. Both require advanced training and demonstration of expertise in developing and positioning online ads. We put that training to use to maximize the effectiveness of each ad we create specifically targeting the patients you want to reach. The Paramount Group.us has been managing digital marketing and Google ads for legal firms for almost 10 years, making us very familiar with the industry. We understand the nature of the various areas of practice from litigation, to corporate law, to estate planning, which makes us better able to recommend effective avenues for marketing.