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What is digital marketing?

How does your company stack up online?

We've listed the THREE most important things to know about Digital Marketing...

First, digital marketing requires an appropriate, optimized website capable of achieving your goals, whether those are to sell your services, or just create an online presence to tell your company’s story, giving your business credibility and therefore increasing business.

We use Google Analytics and Google Tag Manager to measure and track every interaction on your website. Using that data, we adjust content, to make sure that we are delivering the best possible experience to your visitors. If you give them the information they are looking for, the more likely they are to see you as an expert in your field and worthy of their patronage. Increasing business is the single most important reason to have a website. 

Our goal is always to increase traffic through organic means. Good, evergreen content is key. Writing consistent blogs full of valuable information is a great way to boost traffic. Quality over quantity is important. Fill your website with all the information your prospects could want. And keep them coming back with regular, fresh content. Once you start building your website this way, Google will see you as an expert and start showing your site more in search. Keep engaged with your website, don't "set it and forget it"!


Second, you’ll need to claim and verify your Google My Business page. It is one of the best tools to be found in local search. Use it to your advantage to get ahead of your competitors, by posting photos, videos, and information about your business. You can include menus, booking apps, and other customized information. And verifying your listing is the ONLY way you can respond to Google Reviews.

It’s important to get reviews and to respond to them. Google has guidelines on the best way to do that effectively. You can never offer compensation for reviews, and it’s best to make it easy for your clients and customers to give you those reviews. 

You can now make posts that last for 7 days. Use these posts to alert your customers of any specials, company anniversaries or upcoming events.

Google My Business is constantly changing. We keep our clients apprised of those changes and make sure that they are using Google My Business features to their fullest.


Third is creating a pay-per-click advertising campaign. Google Ads is one of the most effective ways to advertise your business or practice. We use our research for your industry to tailor your PPC ads to those who are looking for your product or service within a certain area.

By using Google Analytics we can track activity and adjust accordingly. The Paramount is a “hands-on” agency. We never use the set it and forget it attitude. A successful Google Ad campaign requires a lot of attention and constant adjustments. Our goal is to get you conversions, resulting in a substantial increase in business, justifying the expense of the campaign.

Once we gather enough data, we use that data to improve your SEO and organic ranking so that you can spend less and take advantage of free visits. We never send visitors to "off-site" or "alternate URL" landing pages. We always use landing pages on your website to increase organic traffic. We will never hold your company hostage with our products. You've worked hard to grow your business, and we're here to help.

We are exceptional at managing Google Ads, and have made it our goal to grow your business for the best possible value. 

Call us today to find out how we can grow your business or practice.

(321) 345-8288

Digital Marketing FAQs