DIGITAL MARKETING SERVICES
What is digital marketing?
How does your company stack up online?
We've listed the THREE most important things to know...
First, it requires an appropriate, optimized website capable of achieving your goals, whether they are to sell your services, or just create an online presence to tell your company’s story, giving your business credibility and therefore increasing business. We use Google Analytics and Google Tag Manager to measure and track every interaction on your website. Using that data, we adjust content, to make sure that we are delivering the best possible experience to your visitors. If you give them the information they are looking for, the more likely they are to find that you are an expert in your field and worthy of their patronage. Increasing business is the single most important reason to have a website.
Second, you’ll need to claim and verify your Google My Business page. It is one of the best tools to be found in local search. Use it to your advantage to get ahead of your competitors, by posting photos, videos, and information about your business. You can include menus, booking apps, and other customized information. And verifying your listing is the ONLY way you can respond to Google Reviews. It’s important to get and respond to reviews. Google has guidelines on the best way to do that effectively. You can never offer compensation for reviews, and it’s best to make it easy for your clients and customers to give you those reviews.
Third is creating a pay-per-click advertising campaign. Google ads is one of the most effective ways to advertise your business or practice. We use our research for your industry to tailor your ads to those who are looking for your product or service within a certain area. By using Google Analytics we can track activity and adjust accordingly. The Paramount Group.us is a “hands-on” agency. We never use the set it and forget it attitude. A successful Google Ad campaign requires a lot of attention and constant adjustments. Our goal is to get you conversions, resulting in a substantial increase in business, justifying the expense of the campaign.
We are exceptional at managing Google Ads, and have made it our goal to grow your business for the best possible value.
Call us today to find out how we can grow your business or practice.