70 Billion Dollar Marketplace - You In?
When I heard about Udacity’s Digital Marketing Nanodegree and how important it is to businesses who truly want to understand digital marketing in order to propel their businesses forward, I said sign me up! Like so many other small businesses, we face the challenge of wading through the sea of information on digital marketing. We need to know what is the best use of our advertising dollars and prove the success of our efforts.
In an ever increasingly digital world, it has never been more important to focus our marketing attention on digital advertising. Fundamentally for every marketer, we are trying to reach the right person at the right time with the right message that drives them to our product.
Unfortunately, for most of us, there are too many options and it is difficult to decide which advertising platform will bring us the most revenue. We just don’t have the time to vet all these products. We want to know how we can cut to the chase and learn the most important lessons in the shortest amount of time. To succeed, we need skills in all these areas:
- Content Strategy
- Social Media Marketing
- Social Media Advertising
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Display Advertising
- Email Marketing
- Measuring and Optimizing with Google Analytics
The Digital Marketing Nanodegree provides practical exercises using the tools needed to develop a sound social media strategy. Social Media Management software like Hootsuite streamline social media posting for Facebook, Twitter, and Google+ and offer analytics in one convenient dashboard. I can see which posts are gaining ground and driving traffic to my website. Social media platforms like facebook and Twitter also offer powerful targeted advertising options that enhance offerings by our company.
Search Engine Optimization is constantly evolving, and staying current on the latest techniques keeps us at the top of the rankings. Search Engine Marketing (Google Adwords) is a natural companion to driving qualified leads to our website. Email marketing is particularly effective at the conversion and retention stage for our customers. Finally, analyzing our results with Google Analytics proves that our digital marketing efforts are paying off and growing the business.